Continental opens largest Middle East service center in Dubai

  • Largest Middle East center offers one-stop shop for all car servicing needs
  • New facility to serve growing demand for Continental’s premium products and services
  • Royal Step becomes ‘Authorised Dealership’ of Continental and EUT


Middle East, July 23, 2019 - Continental, the premium German tyre and automotive technology company, today opened its largest Middle East service center in Dubai. The brand-new full-service facility, which has been launched in partnership with Royal Step Car Services, will provide customers in the UAE with a one-stop shop for all their car servicing needs.

Royal Step becomes ‘Authorised Dealership’ of Continental and EUT, (L-R) , Karel Kucera, Managing Director of Continental Middle East, Hassan El Haj, Managing Director of Royal Step Car Services, Khalil Ismail Jaber, CEO at Royal Step Car Services, Khalid Abdulla Tariam, Chairman & General Manager of Dar Al Khaleej publishing house, and Shaun Smith, General Manager at EUT

Continental’s new flagship facility has more than 10 service bays and offers a full range of premium tyre and car care services. These include, tyre repairs and fitting, wheel alignment, battery servicing, air conditioning servicing, oil changes, electrical work, brake services, car wash, car accessories and other general maintenance. There is also a dedicated customer waiting area and product display area.

The new service center, which is located on 4th Street in Al Quoz 1, was opened by executives from Continental, Royal Step Car Services and Emirates for Universal Tyres (EUT), the sole distributor for Continental in the UAE. Present at the official launch ceremony were Karel Kucera, Managing Director of Continental Middle East and Shaun Smith, General Manager at EUT, who both handed over the certificate of authorised dealership to Hassan El Haj, Managing Director of Royal Step Car Services.

(L-R) Karel Kucera from Continental, Hassan Al Haj from Royal Step, Shaun Smith from EUT

The opening of the new facility is the latest in a series of developments that have seen the German brand significantly enhance its support for customers across the UAE and Middle East. The new Generation 6 range of tyres, which have been developed specifically for the region, were launched last year, while a new parts warehouse, allowing smoother parts supply, was opened in Jebel Ali earlier this year.

Karel Kucera, Managing Director of Continental Middle East

Commenting on the opening, Karel Kucera, Managing Director of Continental Middle East, said: “This new flagship service center allows Continental to make its premium range of tyres and other services even more accessible to customers in Dubai. It also demonstrates the commitment of both Continental and our UAE partner Royal Step Car Services to all of our customers, whether they be private individuals or companies, at a time when we are experiencing increased demand across the region.”

حسن الحاج، المدير التنفيذي لشركة ’رويال ستيب‘ لخدمات السيارات.Shaun Smith, Gene
ral Manager at EUT, commented: “We are pleased to welcome Royal Step Car Services as an authorised dealer and further broaden the Continental family in the UAE. Under the guidance of Mr El Haj, they have developed a first-class one-stop shop that will contribute to the growing sales of Continental’s premium products for the coming years in the emirates.”Hassan El Haj, Managing Director of
Royal Step Car Services, said: “The investment in this new facility ensures that we lead the market when it comes to offering customers the best in terms of both servicing and products. Everything has been done to make each visitor’s experience a special one, which we believe will appeal to customers in Dubai who are very much accustomed to receiving the best.”


2019 will also see the Middle East launch of Continental’s new digital tyre monitoring platform, ContiConnect™. Designed especially for commercial vehicles, the new platform helps fleets to maximise efficiency and send alerts if tyre pressure deviates from the defined value. This follows the arrival earlier last year of ContiPressureCheck™, a first-of-its-kind monitoring system for buses and trucks that continuously monitors tyre pressure and temperature.

Royal Step Car Services opens largest Continental store in the ME

The new Continental service center is open from 08:00 to 13:00 and 14:00 to 20:00 from Saturday to Thursday, and 15:00 to 20:00 on Fridays. Customers can call the service reception
on 04 336 6505.


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Asmaa Ourti

Communication Manager - Passenger & light truck vehicle tires and transport & commercial vehicle tires

Continental Middle East | Tire Division

Jumeirah Lakes Towers - Cluster I, Silver Tower (AG), 27th Floor P.O. Box 336519, Dubai, United Arab Emirates


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